How we work
Living Culture implements a four-step process to ensure congruency between your company and your brand's sonic identity.
- Profile
- Plan
- Create
- Implement
1. Profile
We learn to understand, and analyse, your corporate values, mission, vision and strategy. From here, we prepare a sonic profile reflecting how your business should sound.
2. Plan
Based on the sonic profile, we brainstorm a mood board and develop a strategy for your brand.
3. Create
Design and create your sonic identity. Advise you on how the logo can be implemented in different communication channels.
4. Implement
Your sonic identity is implemented in the various respective channels
Design and implement your sonic assets for various channels and media. From telephone systems, websites to radio and TV.
Develop a library and manual for future sound identity management
Your business now has a sound identity, and your customers, collaborators and employees can now begin to recognise your brand by the sound.
