Sonic Branding Gets Louder
Sonic branding is getting louder as more companies are starting to realize that creating their sonic brand is just as important as developing their visual logos. Companies increasingly use sonic branding at every touch point where the potential customer may be listening
The number of these touch points for sound branding is rapidly increasing at a time when the amount of time companies can talk to consumers is decreasing. These points of contact go far beyond simple jingles; They extend across broadcast media such as TV, radio and cinema commercials to web-based communications such as podcasts, blogs and web sites to P.A. systems at big venues and stores, to ringtones, on-hold music, door chimes and cash registers.
Your customers have ears, so your brand should have a voice.